San Diego FC Announces Expansion and Renovation of Mission Valley Store
San Diego FC is revolutionizing sports retail by introducing an immersive retail experience that captivates and engages fans like never before. SDFC is transforming the Club’s official retail shop, Eighteen Threads, into an innovative and custom-design experiential space with its grand opening set for Saturday, June 22 at 3:00pm. The store, which is expanding its footprint from its original 1,900 square feet to 5,500 square feet, is situated at the Mission Valley Mall in close proximity to Snapdragon Stadium, the official home of SDFC.
Eighteen Threads will include a first-of-its-kind soccer simulator featuring high quality screens and cutting-edge software allowing fans to immerse themselves in real game situations. Additionally, the store will offer a gamers’ lounge where fans will have the opportunity to play video games online against their friends. The store will also feature a fan-focused customization station in partnership with Avery Denison for fans to be able to express their fandom through personalization by adding unique SDFC marks and art to their merchandise.
The name Eighteen Threads represents the weaving together of the 18 cities of San Diego County and the rich diversity of the city’s varied neighborhoods and communities. The store will showcase the complete assortment of official SDFC merchandise, bringing the passion and pride of the team to fans in a brick-and-mortar setting and serve as a prematch meeting point for SDFC fans ahead of the Club’s matches at Snapdragon Stadium. In addition to the items available online, the store will feature exclusive items that can only be found in-store, giving fans a unique shopping experience in San Diego’s iconic Mission Valley Mall.
San Diego FC is an expansion team in Major League Soccer, scheduled to begin play at Snapdragon Stadium in 2025. San Diego FC is jointly owned by Mohamed Mansour, a distinguished entrepreneur, investor and philanthropist with global ties in the sport, and the Sycuan Band of the Kumeyaay Nation, the first Native American tribe to have an ownership stake in professional soccer. Manny Machado, San Diego’s perennial MLB All-Star, is an investor in the Club. San Diego FC is a proud member of the Right to Dream community, a group of youth academies and professional football clubs around the world. San Diego FC’s stated vision is to become the epicenter of football excellence and innovation in North America.
For the latest news and Club updates, visit www.sandiegofc.com.
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