IHOP Express opens in the Gaslamp District

Fast Casual Format Part

To make the IHOP brand more accessible and increase top-of-mind awareness for new and current guests, IHOP announced the opening of the first IHOP Express in San Diego’s Gaslamp District.  The fast casual concept, which was tested in areas such as university campuses and military bases, offers a selection of IHOP favorites but is focused on products uniquely suited to guests on the go.

“After extensive testing, we are introducing IHOP Express to provide an exciting new option for guests on the go who want the IHOP experience,” said Jean Birch, IHOP president.

Perfect for those on the go, IHOP Express items are available in easy, portable portions, including Cup O’ Pancakes™, IHOP’s famous fluffy buttermilk pancakes cooked and served  in a cup and topped with strawberry banana, double blueberry or caramel apple, and flavorful Corn Cake Tacos with savory meat, shredded cheese and fresh salsa.  New under 600 calorie SIMPLE & FIT items are offered at IHOP Express, such as the Ham & Cheese Crepette.

Selections are ordered at a counter to be taken out or enjoyed in a comfortable seating area.  IHOP Express has a brand new look and feel, offering a contemporary, warm and inviting interior with fun elements such as an interactive syrup bar, an open grill “flip kitchen,” unique menu items, smaller portions and lower price points.

 

Tags: Bacon, Breakfast, Eggs, Express, IHOP, On the Go, Pancakes, san diego, Simple & Fit Menu, Yum

Category: Business