Rick Brooks
Rick Brooks's Latest Posts
The Three Secrets to a Satisfying Retirement
As we work towards retirement, the financial services and marketing industries bombard us with images of happy people traveling, playing golf and walking on the beach; a permanent vacation. The reality is a bit more mundane: the average retiree spends most of their time (after sleeping) watching television. For those preparing for retirement (and even […]
Medicare Advantage has a (VERY) dark side
If you’ve been stuck at home watching TV for the past 12 months, you’ve almost certainly seen at least one ad in which Joe Namath, the former NFL star, is promising all kinds of perks if you sign up for Medicare Advantage instead of ‘regular’ Medicare. It sounds like a great deal, and in some […]
Inflation – Here to Stay?
The single greatest question facing investors at the moment is what will happen to inflation. This was highlighted with the grounding of a large freighter which recently blocked the Suez Canal, cutting off shipping between Asia, Europe and the U.S. East coast. Inflation affects interest rates and interest rates affect just about everything else. So […]
Revocable Living Trust – Essential California Estate Planning
A potential client recently asked me if trusts were really necessary. All of their assets were titled in joint name, so why go through the hassle and expense of creating a trust? Let’s start with Probate. Probate fees start at four percent of the first $100,000 and reach $9,000 on the first million. Having your […]
Hedging Your Investment Bets
The Wall Street consensus is that 2021 should be a pretty good year. With the vaccine rollout under way, the expectation is that consumers will begin to feel more comfortable doing things they’ve put off over the past few months. Travel, entertainment, dining out and other activities should see a boom as consumers return. When […]
Financial Planning: A Case Study
If you think financial planning is only for the rich, think again. People from all walks of life can benefit greatly from planning their finances. A recent situation I was involved in demonstrates how a long-term approach is critical, and how you need to be careful where you are getting your financial advice. Some family […]
Take Some Time to Take Care of Yourself
We’ve all been dealing with COVID-19 for several months now, and as cases begin to mount again, I’ve been thinking a lot about an interesting conversation I had with my oncologist. First, I have to say those are two words you never want to use together: “my oncologist.” Just about two years ago, I was […]
Six Mistakes People Make with Annuities
Ask some financial advisors what they think about annuities, and their first thought is likely to be “Commissions.” They won’t say that, of course, but the reality is that annuity sales generate huge revenues for brokers and insurance agents. So it’s no surprise that they sell a lot of them. But are they good for […]
A Tale of Two Decisions
The stock market drop in February and March was the fastest drop of that magnitude on record. The recovery since late March has been equally breathtaking. In fact, many people we speak with are surprised that the broad stock market has completely recovered its losses for the year. During turbulent markets like these, investors face […]
Investing in an Election Year
You’re going to be hearing a lot of people talking about how to ‘prepare your portfolio’ for the election results. I could make a case for lots of different possible outcomes, regardless of whom is ultimately elected. At the end of the day, though, the markets will have the final say, and it’s likely to […]





