The Navarra Family Continues a Family Tradition

| February 1, 2013 | 3 Comments

Jerome’s 58 Years and Counting

Mark Navarra (back row, left) stands next to his brother Jim Navarra. Jerry Navarra and his daughter Adrienne are in the front row.

In 1954 a furniture and appliance store opened in downtown San Diego during the boom following WWII. It was a family owned business, started by Jim Navarra (and a couple of other partners.) Jim named it Jerome’s to honor his son Jerry who is a household name in San Diego County.

Jerry and his sisters, Adeline and Anne, opened four more stores in the 1980’s growing Jerome’s from a “mom and pop” into a powerful regional retailer.

Welcome the third generation, Jerry’s two sons Jim and Mark and sister, Adrienne. Three stores have opened in the last three years making for a total of eight stores in the Southern, CA area. Jerome’s employs 458 people, and has an e-commerce website. Jerome’s, though known for selling furniture, sells 25 percent of all mattresses sold in San Diego County.

Jerry’s Price is the “no sales strategy” that employs the philosophy, “value difference, priced right.” Proving that this strategy is working, Jerome’s was recently named the second fastest growing furniture retailer in the United States.

Jerry Navarra says that “service” is their priority and that his team believes in building customer loyalty that is based on giving the buyer what he/she wants and expects. Customers will be met by trained professionals who are qualified to sell single items, as well as furnishings for an entire room and home.

What to do with old furniture that’s being replaced? Through a unique partnership with the Salvation Army, Jerome’s will pick up old furniture (for a minimal cost of $20) for anyone who purchases new furniture. Jerome’s will transport it to the Salvation Army and the customer gets the tax deduction receipt.

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  1. Wonderful article! We are linking to this particularly great post on our site.
    Keep up the good writing.

  2. avatar Sandy says:

    As far as their past customer service I have no comment, but as of this past week I can say, if I ever grace the front doors of Jerome’s again it will be in a body bag.
    I had a warranty problem that was handled incorrectly. After one of their own employees told me what had gone wrong I asked them to correct their error. I was told I could address my complaint to the company that carries their extended warranty, but all correspondence was on me. Their customer service manager was extremely rude to me and I’m sure she added notes to my purchase which later was reflected when I went into the El Cajon showroom. It has been a calamity of errors throughout this entire experience.

  3. avatar Patricia says:

    I purchased an adjustable bed and a mattress with a pad and 2 pillows this past week for Jerry’s in San Marcos. Sarah was my slaesperson and she was terrific and very helpful with my questions. The delivery and set up was excellent the next day also. The only unfortuante problem I encountered was when I went to pay by check and TeleCheck could not clear my purchase. I had to go to a Wells Fargo Bank locally to get cash which really was ridiculous as I had a lot over the amount I wrote the check for. I paid cash and registered my complaint with the cashier. TeleCheck was obviously very incorrect and it caused me to think again about purchasing once more from Jerry’s. I like the store and the service but you should do something about TeleCheck as they are not a good reflection of your store.

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