Waitress turns “You’re Fired!” into a Sweet Life

For immediate release

Chula Vista’s Sweet Life Deli to Reopen September 8, 2011

Chula Vista, CA – Sweet Life Deli, the popular eatery in the Park Plaza Shopping Center that has been closed since October, 2010, is officially reopening under new ownership on Sept. 8, 2011 at 5:00p.m.  Mayor Cheryl Cox will be performs the ribbon cutting ceremony.

Janene Lacey, the new owner, plans to make the deli the “go-to” destination in Chula Vista for sandwiches and

sweet treats. The restaurant’s location near the UEI campus and 24-Hour Fitness Center makes it a natural choice for UEI students and employees from both locations. It is also advantageously located within walking distance of three parks and close to the site of the city’s Tuesday evening car shows.

With nine years in the restaurant industry and experience running two previous businesses, Janene Lacey feels well prepared to take on the revival of the Sweet Life Deli. The plans include a focus on social media to tap into the tech-savvy community as well as traditional marketing methods.

“People are happy when they’re eating. That’s why I love this 
business.” -Janene Lacey

Janene Lacey worked for several years at a neighborhood cafe in Coronado before being unceremoniously let go with no explanation. Rather than let this slow her down, she look at this as the opportunity to open her own restaurant. She had attempted previously to purchase an eatery before but the timing had not been right. Finding the Sweet Life Deli available through the website BizBen.com allowed her to take that step.

Sweet Life Deli plans to take advantage of some new marketing concepts such as text orders from UEI students and workers at 24-Hour Fitness, Twitter and Facebook specials, and blog posts to help grow its clientele. For more information or interviews contact Kamatoy Media Group at press@jugglemail.com or call 619-573-9456.