LOWE’S Teams with Customers to Support MDA
Lowe’s employees “Make a Muscle, Make a Difference” for the Muscular Dystrophy Association and its annual Shamrocks mobile campaign going on now through March 31.
March Shamrock Promotion
Lowe’s is selling Shamrocks in March at its regional distribution centers, offices and more than 1,700 stores throughout the United States; the campaign will continue through the end of the month.
The home improvement retailer — with help from its employees and loyal customers — is attempting to raise millions to assist MDA in providing critical service programs and accessible summer camp experiences for individuals and families affected by neuromuscular diseases across the country.
Lowe’s teamed up with MDA in 2001 for its Shamrocks program in a number of states and became an MDA national sponsor in 2007. Lowe’s and its customers raised more than $7.7 million in 2012, setting a record for retailers supporting the Shamrocks campaign. To date, Lowe’s has raised nearly $30 million for MDA.
Lowe’s customers can purchase and sign $1 green, $5 gold and $20 platinum Shamrocks mobiles. Many Lowe’s employees decorate their store walls or create and assemble creative and amazing displays with Shamrocks to spotlight customers’ support of MDA.
“Thanks to the hard work of Lowe’s employees and their loyal customers, MDA families have benefited greatly through the years,” said Kevin Moran, MDA executive vice president and chief business development officer. “We’re honored to work with Lowe’s to offer help and hope to those we serve through the simple, yet meaningful, act of buying a Shamrock.”
Category: Business
