Art Alive Continues a Long Standing Tradition
Michael and Patricia Mogul came dressed for the occasion for the 2018 Art Alive event.
The San Diego Museum of Art, located at 1450 El Prado in Balboa Park, will hold its 38th annual Art Alive exhibition, on view from Thursday April 11 through Sunday, April 14. As the Museum’s signature fundraiser and a highly anticipated spring tradition, the event features nearly 100 floral designers’ interpretations of famous works of art throughout the Museum, filling the galleries with a brilliant crescendo of color and scent.
Art Alive has grown significantly since it launched in 1982. The four-day event welcomes more than 12,000 guests to the exhibition and 1,400 guests to Bloom Bash, the popular opening celebration. Each year, Art Alive exceeds the previous record for funds raised. This year, Bloom Bash will expand into the Plaza de Panama to accommodate a growing guest list, and new activities, including a Ferris wheel, and 45 restaurant vendors.
This year, Jennifer McGarigle, the founder of Floral Art, has been selected as the Rotunda Designer. McGarigle will transform the Museum’s rotunda into a large-scale floral display themed after the Alfred Eisenstaedt: Life and Legacy photography exhibition, which opens Art Alive weekend. McGarigle’s rotunda design is inspired by the idea of flowers frozen in time, just as moments are captured in photographs. She will create a stunning floating garden of red and black roses suspended from the rotunda ceiling, enveloping guests in color and scent.
Art Alive will be open from 9 a.m. to 5 p.m. on Friday, April 12, through Sunday, April 14. In addition to viewing the annual floral exhibition during Museum hours, Art Alive 2019 offers four full days of events, activities and celebrations, including:
• Art Alive 2019 Premiere Dinner from 6:30 p.m. – 11:30 p.m.,
Thursday, April 11. An intimate black-tie event, the Premiere Dinner is set within the Museum’s galleries.
• Bloom Bash, the official kickoff party from 7 p.m. to midnight, Friday, April 12
• Flower Crown Workshop from 1 to 2:30 p.m., Saturday, April 13
• Garden of Activities from noon to 4 p.m., Saturday, April 13 and Sunday, April. Great for families, the Garden of Activities features a Museum-wide flower hunt, a children’s reading area complete with nature-inspired stories and a variety of floral-themed art projects designed for children and families to enjoy together.
For more information, call the Art Alive Hotline at (619) 696-1999, or visit artalive@sdmart.org.
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