Fashion Week San Diego – Year Three

| November 16, 2014 | 0 Comments

By Aubree Lynn, Writer/Stylist/Producer

As press for Fashion Week San Diego (FWSD), looking polished and put together is a must. It is even better if you can wear custom designs from some of San Diego’s most talented, as I was given the opportunity to do so. An original creation of DeMarcus by Boutique DeMarcus was my Thursday night attire. Friday I dug into my closet and wore a piece given to me by a family friend’s late grandma Nonna, who designed the dress in Italy. It was awesome to honor Nonna and her family. Saturday night I was able to wear a design of Victoria Roberts. She wowed us yet another year with her Wish Now Collection, looking more impressive than ever. Being able to score one of her dresses from last year’s collection was an honor.

This was year three for San Diego and Allison Andrews, producer of Fashion Week San Diego, which is gaining traction for San Diego and the West Coast. Here’s a quick re-cap of the week’s events.

On Tuesday, September 30 the focus was on the art and beauty behind fashion. The highlight was a hair, makeup and nail runway show presented by Bellus Academy.

On Wednesday, October 1 a Woven Together Runway Show featured woven materials, a feeling of community and a higher purpose. For the first time ever, children’s wear hit the FWSD runway. Designers this night included: BayRoc, CW Couture, Jessica Lynn, Lady Lane, Lisa B. Collection, Michi Knitwear, Norma Hill, and Responsive Textiles.

I was extremely impressed with some of these designs. The knits were absolutely flawless. They made me want to go to New York City during the crisp, fall season and enjoy the comfort of these stylish woven knits.

On Thursday, October 2 Runway nights of SoCal Designers featured contemporary, resort and swimwear, with designers A’doreus, Dos Caras, I-AM-ZOE, Laced with B, Love Is A Devil, Nicholas Huerta, Noia, RH Creation and S.McKellar.
This night was full of crowd acknowledgement and constant clapping during the shows. Plus size collection A’doreus and absolutely beautiful luggage by S.Mckeller wowed me this year.

On Friday, October 3 the theme was Ladies and Gentlemen Night, which featured elegance, class, and sophistication with a designer lineup that included Alpaca Couture, American Prep Clothing Co., Bine and Bas, Danh Ta, J.L Rocha and Marloly.
Celebrity guests included Shelly Clark-White and Danylle Wolf.

Ladies and Gentlemen Night had not only Danylle Wolf rocking the runway but the impeccable craft and aroma of wearable leathers. This show made me want every item offered by J.L. Rocha for me and my husband. The quality of some designers like Alpaca Couture and Danh Ta really blew me away. The tailoring and detailing of every piece was remarkable.

On Saturday, October 4 the theme was Gowns, Jewels, Avant Garde and Couture Designs. Designers included Alber Rezko, B.JASH.I, Dulce Alexandra, Jessica Faulkner, MarAlonzo, Salwa Owens, San Diego Costume Design, Wilhelmina, and Wishnow. The show included a special presentation by 55 Thousand Dresses and Julia Körner’s presentation of 3D printing shown at Paris Fashion Week

Alexandra and Faulkner showed great strength on the runway with their unique styles. San Diego Costume Design made me smile and keep asking my fashion sidekick “who is this again?” Salwa Owens had incredible jewels that complimented Victoria Robert’s sweet, sassy and edgy dresses. (Go to to view all her pieces and see her incredibly reasonable price points. This look is great for school dances; birthdays and those nights that you want to have a flirty edge.)

Sunday, October 5 at the Grand Horton Hotel was the final trunk show. All of the designers were present under one roof to show their samples and give awards. Special congratulations to Desigener Sharlene Borromeo of A’doreus, for winning Designer of the Year.

For additional acknowledgements, a special thanks to Allison Andrews and Andrews and Team for press passes and putting on a great week of fashion in San Diego. DeMarcus Hanish and Randall Byers of Boutique DeMarcus have become my “go to boutique.” Without exception, the first dress I select happens to fit me every time. Bravo to you both.

Victoria Roberts and her family deserve huge thanks for lending me that beautiful dress and for just being awesome and supportive.

All of San Diego should be pleased and excited with making the first week of October Fashion Week San Diego forever. It’s truly an exceptional show and landmark event for San Diego.

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Category: Life Style, Local News

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