Deliziosa Mission Hills — Sip, Shop, Enjoy

| August 1, 2017 | 0 Comments

by Krista Lombardi, President, Mission Hills BID and Lombardi Team at Scott and Quinn Real Estate

Fools and Kings, located at 4015 Goldfinch Street, has an old world ambience and is the newest arrival to Mission Hills.

Summer time and the livin’ is easy, especially in Mission Hills. One of the highlights for my business has been Concerts in the Park where we were title sponsors and shared information about the Mission Hills Business Improvement District (BID) and promoted our community of businesses. The concerts provide a unique opportunity for Mission Hills businesses to give back to the residential community through our concert sponsorships.

Over the last several weeks, the Mission Hills BID welcomed a number of new businesses to our neighborhood. Fools and Kings, located at 4015 Goldfinch, rolled out its full menu on July 11, 2017 with Pan Americano inspired recipes and dishes featuring flavors from Asia, the Middle East and Western Europe. We are delighted owner Christian Gomez chose to locate this restaurant in our foodie mecca. At 807 West Washington is new arrival Jo’s Diner, a contemporary style American diner offering breakfast, lunch, and dinner in a casually affordable setting. For those who enjoy “breakfast served all day” or a delicious chocolate ganache milk shake, please give Jo’s Diner a whirl.

In the International Restaurant Row neighborhood of Mission Hills Karina’s Ceviche and More at 3731 India Street has added a Baja coastal flavor to the neighborhood since their arrival. The Contreras family owns several Karina’s restaurants throughout San Diego County and is now co-proprietor of Saffron Thai at 3731-B India Street where Su-Mei Yu’s mouthwatering recipes continue to satisfy. Also, new to the neighborhood is Huntress Florals at 3744 India. Jen and Jesse create beautiful floral designs for very special occasions and just because. Whether you are looking for wrapped and ready flowers or a custom vased arrangement , they can hook it up right for you.

And, at 3067 Reynard Way, Beeperdoo’s Christina Hoffman runs this luxe shop filled with home décor, accessories, and wearables. This new Mission Hills jewel has something special for everyone.

As president of our Business Improvement District I am delighted with this growth and the variety of styles manifested for which the City of San Diego code compliance department supports the BID. One of the very special privileges the City of San Diego grants business within a BID is access to the Public Right-of- Way. Please allow me to elaborate.

In the Mission Hills BID there is a Public Right-Of-Way (PROW) program. The purpose of the PROW is to optimize the growth and income of businesses by allowing and encouraging the use of portions of the Public-Right-Of-Way between the curb and the adjacent property line. The PROW program promotes an environment that encourages pedestrian traffic and beautification of the streetscape. PROW programs are only allowed within the City of San Diego’s designated Business Improvement Districts. To learn more about the Mission Hills PROW program, visit the Mission Hills BID website at where you will find an information booklet, the Mission Hills PROW Checklist and Mission Hills PROW Application. For additional questions pertaining to the Mission Hills PROW program, please contact Mission Hills BID executive director Susan McNeil Schreyer at

We are thankful to every business owner who has chosen to locate their business in Mission Hills. To those who patronize our local businesses, we thank you too. Please invite your family and friends to join you in Mission Hills during these sultry summer nights and days.

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