Expressions of Love

| February 5, 2023 | 0 Comments

By J. Daniel Geddis, President

Realtor, Team D&B, One Mission Realty

As the newly elected president of the Mission Hills Business Improvement District (BID), I want to begin by offering a hearty thank you to retiring president Dixie Hall for her service to the BID. During the last three plus years Hall served as a BID board member, vice president and president.  When Hall moved her DixiePops business to Mission Hills, I knew the BID and its board of directors would benefit greatly from her knowledge and expertise.  And so, the wooing began.  

What many DixiePops patrons never knew is Dixie Hall was also a senior vice president at Coldwell Banker Richard Ellis, the world’s largest commercial real estate services and investment firm, where for decades she sold commercial real estate. DixiePops was her passion project. She trained high school students on business acumen and enjoyed the creative aspects of making popsicles and ice cream in irresistible flavors. We will miss DixiePops and we will miss Dixie Hall.

I think we can all agree that February is synonymous with Valentine’s Day.  This year Valentine’s Day lands on a Tuesday so why not celebrate from one weekend through the next?  A pleasant lunch or dinner in Mission Hills will delight your fanciest foodie Valentine. Nearly all of our Mission Hills restaurants will be offering Valentine’s meal specials and reservations are highly recommended.  If you want a beautiful Valentine bouquet, a single stem or a new plant, all are right around the corner. From West Lewis to Fort Stockton, along Goldfinch, West Washington, West University, Reynard Way, and India Street there are great gift buying options.  Whether you want a gift for an infant or the person who seemingly has everything, gardening supplies for your green thumbed Valentine, specialty foods and cooking supplies for your aspirational chef Valentine, or a sleek Italian motorcycle for that extraordinary Valentine who needs to feel the wind on their face; in Mission Hills your gift choices are endless.  For the week’s evenings at home, perhaps a French Champagne or California sparkling will elevate the occasion, so look no further than your local purveyors where an expert can provide advice in every price range.

Thanks to the combined birthdays of Washington and Lincoln, lest we forget, we have President’s Day to celebrate too.  This year on Monday, February 20, why not honor our favorite presidents?  Whether you choose to host an at-home event or are out and about, please make it a weekend to embrace with time spent at a Mission Hills business.  Supporting a local business helps keep revenue in our community.

Another renewed opportunity for Mission Hills business owners is the San Diego County Fair community banner program in partnership with the BID.  Plans are underway for a three-hour photo session in Mission Hills during the first week of March and a seven-week banner installation on Mission Hills lamp posts from mid-May through the 4th of July.  This year’s theme is Get Out There, with sporting attire encouraged.  The photo session will be $125 per banner.  This price includes your banner to keep after July 4th.  Please look for more detail on social media

I am reflecting on the BID board’s January Strategic Planning Workshop.  This annual workshop provides four hours when the board of directors huddle together and plan for the coming year.  On behalf of the entire BID board, I would like to announce plans are already underway for the 11th Annual Taste of Mission Hills, fun quarterly mixers where business and community members can meet and have an opportunity to win in a well-stocked raffle, as well as plans for Small Business Workshops. Another effort the BID will be launching is Utility Box Art beautification.  We are working with SDG&E to identify all boxes in the business core and developing criteria for the artwork. Through efforts such as our ongoing Mission Hills Banners Program, and new projects like Utility Box Art beautification, we help to further establish a “sense of place” in Mission Hills. This in turn boosts pride in our community, while welcoming visitors to someplace special.

With the beginning of each new year comes the opportunity for fresh ideas. We at the Mission Hills BID are ready to partner with you in achieving the greater good through our business core.  If you love the Mission Hills business neighborhood and have ideas and time to help promote it, the Mission Hills BID needs you. Do you have a utility box in mind that would look great with some fresh art? Do you have an idea for what tools and tips you might find useful at a Small Business Workshop? Let the BID know at For the most up-to-date information and news on what’s happening in Mission Hills visit our website at

DixiePops long awaited grand opening was Wednesday, January 15, 2019. Brittany Bailey from Councilmember Chris Ward’s office stopped by to deliver a proclamation. Pictured (L to R) are Brittany Bailey; Dixie Hall, owner; Susan McNeil Schreyer, Mission Hills BID executive director; and Daniel Geddis, Mission Hills BID president.


Category: Business, Events, Local News, Nonprofit, Restaurants

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