Got Milk? Unites Over 20 California Artists for Charity Project
Local artists paint life-size cow sculptures to raise funds for Camp Ronald McDonald
California is known for being one of the premier creative capitals of the world. For decades, artists have flocked to California seeking inspiration from the state’s majestic scenery and vibrant culture. Now, the the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, is promoting local artists along with its traditional message of wellbeing with its new campaign, Milk Loves Art. The project is providing California artists with a life-size cow sculpture and tasking them to paint them in the theme of “California’s Rich Cultural Heritage.” Once finalized, the sculptures will be donated to Camp Ronald McDonald for Good Times, who will then auction off the works of art. Proceeds will support the program, which offers a cost-free, medically-supervised, camp experience for more than 1,500 children with cancer and their families each year, helping them find hope, enthusiasm and joy in the therapeutic environment of the great outdoors.
To ensure the quality of the final pieces going to auction, renowned muralist, George Yepes, will be leading the creative phase of the campaign and working closely with the artists involved. Yepes will also be painting one of the 31 sculptures. “Whenever there’s a chance to get involved in bettering our community and enriching the lives of individuals through art, I’m more than happy to be part of it,” said George Yepes. “This partnership with got milk? allows me to get involved with what I’m passionate about: bringing art to the forefront and giving back to those in need.” Yepes’s work has been featured in the Los Angeles County Museum of Art, the Smithsonian Institution in Washington D.C. and the Museum of Contemporary Art of San Diego, among others.
For more information about Milk Loves Art, visit: www.gotmilk.com.
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