The Grand Opening of Oseas Villatoro In Hillcrest

| June 5, 2021 | 0 Comments

It finally happened!  After looking forward to this day for the past year and a half, I was finally able to attend another newsworthy fashion event, while supporting friends in this industry who are fashion designers and retailers.

I’m referring to a ribbon cutting ceremony for my friend and colleague Oseas Villatoro, who just opened a brick and mortar store at 1475 University Avenue in Hillcrest.

Having worked with Oseas for over seven years, I first saw him grace the Fashion Week San Diego stage to win best in collection. He then moved on to New York’s Fashion Week, and fashion shows in Mexico. Then he created his own annual event, titled Experience Fashion Night.

Over the years, I have written about him designing clothes for me, styling shoots for him, and, being a part of his life and fashion journey. It has been an incredibly rewarding experience, and I was sure there would be lots more stories to share.

So when he asked me to attend a ribbon cutting ceremony for the new store opening in Hillcrest, I jumped at the opportunity to support him and his exciting venture. It was refreshing to dress for the occasion, and to celebrate another creative win for Oseas Villatoro. 

As one would expect, Villatoro set the tone with his personality, starting with a sidewalk DJ who was mixing tunes to set the vibe for the evening.  Guests enjoyed delicious hor d’oeuvres, a donut bar pegboard, and ample seating allowing everyone to socialize and reconnect.  For the first time in a long time, it truly felt like life was back to normal, void of the pandemic restrictions, which has robbed us of time to enjoy each other, and has had a severe impact on the fashion industry that I have come to love and respect.

In true Oseas fashion, his store has character and personality.  There is an immense, backdrop wall decorated with deep green foliage, a neon sign that screams: “Stay Wild,” and a hanging swing that seems to encourage a playful environment. 

The ribbon-cutting event turned out to be a ceremonious occasion. That’s because Villatoro received an award recognizing May 14, 2021 as Oseas Villatoro day.

It was a night to remember.  I was so happy for my dear friend who continues to live life his way and with true devotion to the fashion industry. The evening and my journey with Oseas Villatoro have influenced me to believe that with vision, perseverance, and desire dreams came become reality.

To learn more about Oseas Villatoro and his new storefront, visit

Aubree Lynn is shown with her friend and colleague, Oseas Villatoro.

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Category: Business, Events, Fashion, Local News

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