The Mission Hills Business Community Has a New Leader
by Ginny Ollis
The Business Improvement District (BID) for Mission Hills has a role of promoting local businesses and providing them with leadership to be their voice in government issues. BIDs provide services, such as cleaning streets, providing security, making capital improvements, construction of pedestrian and streetscape enhancements, and marketing the area. The services provided by BIDs are supplemental to those already provided by the municipality.
Susan McNeil Schreyer is the new executive director of Mission Hills Business Improvement District.
Susan McNeil Schreyer is the new executive director of Mission Hills Business Improvement District and brings to this position a professional and political background well-suited to serving our community’s businesses.
When we met was a few weeks into her new role and had already walked the BID’s major corridors and met with business owners along the route. She recognizes that Mission Hills businesses are predominantly small or sole proprietorships, operated by owners who work long hours in their business and many additional hours on their business. Finding time to do their wish list of connecting, contributing, building, and giving back can be a challenging task.
McNeil Schreyer believes it is her job to inform and serve her clients, showcasing their services and products to the consumer. She expects to promote Mission Hills as a regional destination by crafting a neighborhood brand, and reminding locals that “Mission Hills has everything, why would anyone ever need to leave?”
McNeil Schreyer’s resume is long and strong. She began in Washington D.C., leading campaign seminars throughout the U.S. She has worked with San Diego elected officials in their campaigns and as a member of their government staff.
She directed San Diego READS, a partnership between San Diego City Schools and the San Diego Union-Tribune that became America’s largest literacy effort of its kind. She also served for eight years as national fundraising consultant for AVID, a college readiness system to increase school-wide learning and performance.
McNeil Schreyer’s energy, good humor and quick focused attention suggest that soon every Mission Hills business will discover her value and become more involved in the activities of the BID.
Category: Business, Local News
