Lucky in Love in Mission Hills

| February 1, 2020 | 0 Comments

By J. Daniel Geddis Mission Hills Business Improvement District

Realtor, Team D&B at One Mission Realty 

Though it has been celebrated since the 15th century as a significant cultural, religious and commercial celebration of romance around the world, if you are anything like me Valentine’s Day can become overwhelming when it feels stores have been filled with red and pink candies and cards since December. Advance planning and a reservation will help ease the pressure.   Whether your celebration includes cards, sweets, flowers, meals, facials or massages, or any combination thereof, why not include a stop in Mission Hills. And, you will have a new shopping opportunity with Backbone Floral and Vintage newly opened by Jesse Zmuda at 1530 West Washington. For me, doing something unique and local is a great way to enjoy every holiday. 

It hardly seems possible a year has passed since I was writing this column as the duly elected president of the Mission Hills BID.  Having been re-elected president, I am honored to continue to share the BID’s voice.  And, last month, after facilitating a daylong Mission Hills Business Improvement District strategic planning workshop, I am optimistic and excited for the year ahead.  This workshop is an annual event where the board of directors huddles and plans for the coming year.  On behalf of the entire BID board, I extend appreciation to Sophia Hussein, general manager at Fort Oak, for use of the dining room during non-dining hours and for a delicious and nutritious lunch. To the BID board of directors I offer my sincerest thanks for your time and dedication to sustaining the vitality of our neighborhood through the work ahead of us in 2020.  We have a great team!

During 2020, the Mission Hills BID will be extending Quarterly Mixer invitations to those who work, live and spend time in Mission Hills.  The Mixers have long provided  business-to-business networking opportunities.  This year, we will expand the opportunity beyond business owners so people who enjoy spending time in Mission Hills may attend our Mixers.  I think our mixers are an especially great opportunity for the many home-based businesses in Mission Hills to meet and engage with the community. A robust raffle takes place at each Mixer consisting of items donated by local business owners. Please take a moment to let us know at that you wish to be added to our mailing list, and follow us on social media to stay up-to-date on upcoming Mixers and other events.

For the fifth consecutive year, the San Diego County Fair invited us to showcase our Mission Hills businesses on banners installed on lampposts throughout the neighborhood.  A professional photographer will be in Mission Hills on Friday, February 28 from 10 a.m. until noon especially for this purpose. The banners will be installed from mid-May through early-July, corresponding with the dates of the Fair. To find out more about how you may showcase your Mission Hills business, please contact Susan McNeil Schreyer, executive director, Mission Hills BID at

Again this year, the BID will host Colors on Canvas, its community-wide hand painted banner art contest for artists of all ages and skill levels. The contest, in memory of artist Marianne Kalem who was our inspiration, will launch in March.  Last year more than 800 student artists from neighborhood schools and art programs participated.  We are excited to serve as hosts. Fundraising for the contest is underway.  If you are interested in making a donation to support the 2020 Colors on Canvas contest, please contact Susan McNeil Schreyer, executive director, Mission Hills BID at

And, speaking of events, mark your calendars for the Ninth Annual Taste of Mission Hills taking place from 5 to 9 p.m., Wednesday, October 7.  It is an absolute must do “taste” with several best of San Diego restaurants participating, and at least one new addition to the line-up with Cardellino scheduled to open within days of this February column going to print, a few pop-ups in the works, and Old Town Trolley slated to transport you and your taste buds over the five-mile taste circuit. 

If you have ideas for a fun promotion and have time to help implement it, please attend a Mission Hills BID committee meeting on the second Wednesday of the month beginning at 3 p.m. at the new Mission Hills Library.  We welcome your input. Please visit our website at, or find us on Facebook, Instagram, or Twitter for news on what’s happening in Mission Hills and for the most up-to-date information about BID goings-on.

Welcome to Cardellino, an all-day eatery with a morning bakery cafe, wine shop, and shareable Italian American fare at night.


Category: Business, Food, Local News

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