Oakley Introduces New Concept Store at UTC
Oakley Inc., the world’s leading sport performance eyewear brand, opened its latest concept store, located at the University Town Center mall in San Diego at 4485 La Jolla Village Drive. The new location is a modern retail museum celebrating the brand’s 37-year heritage. In-store displays feature iconic advertising campaigns and products introduced since the launch of the Southern California company in 1975.
The exterior of the Oakley store is contemporary and inviting.
The new concept store includes two Oakley Custom Bars where customers can use interactive touch screen displays to design their own renditions of Oakley eyewear. An in-store environmental chamber allows customers to test their new eyewear against natural elements including wind, light and speed. Iconic eyewear on display throughout the 18-piece visual timeline includes Oakley’s Over The Top® sunglasses released in 2000 and the original Medusa goggles that hit the market in 2002.
Category: Business, Local News
