The Front Porch is Now Luxury Farms
New Name Reflects Brand Enhancements
The Front Porch in Mission Hills and Coronado, California recently went through a name change to reflect enhancements to the business. According to Melissa Scott Clark, one of the owners, this is in response to a growing product range and expanding brand; The Front Porch is now Luxury Farms.
Luxury Farms features a variety of unique gifts and baskets from kitchen and gourmet pantry to home goods. The name change is in direct correlation with brand identity as a release of their highly anticipated ecommerce website is scheduled for quarter one, 2016.
“We are evolving with the demand from our community. Stepping from The Front Porch and into our Luxury Farms titles signifies that our product offering is expanding with innovative opportunities, as we are journeying into a more expansive market. As a result of our consistently diligent efforts, we are able to explore a vision beyond our fondest dreams when we first became The Front Porch,” stated Melissa Scott Clark, co-founder and co-owner of Luxury Farms.
Scott Clark thanks her partner, Gina Champion-Cain, whose abundant energy and passion for accomplishment is flawlessly consistent and strongly believed it was the time and the opportunity to broaden their vision towards a more expansive marketplace.
Looking back, Scott Clark remembers when it began, “We opened our first location on Fort Stockton in Mission Hills in only six months, from conception to grand opening. I literally had to hit the ground running to meet this deadline. Of course, it needed to be perfect, because we would only have one opportunity to be an instant hit. We were immediately. We opened our second location in Coronado a year later. This prime location on Orange Avenue instantly flourished and has captured the hearts of residents and tourists alike.”
As Luxury Farms continues its expansion of the new brand awareness, they will seek out unique neighborhood Luxury Farms store locations throughout San Diego and Northern California.
Staying true to its roots, Luxury Farms will continue to feature a variety of unique gifts and baskets from kitchen and gourmet pantry to home goods. However, they do have their sights on some distinctive new products for 2016. For the kitchen, Emile Henry has come out with some exciting new colors in bakeware which will be unveiled as well as some new copper/stainless blend cookware pieces by Mauviel. The kitchen gadgets for 2016 are innovative and out of the world in design.
Scott Clark also complimented the team of people behind the operation, “Add to all of this excitement, we are fortunate to have attracted and kept a motivated and dedicated sales group with unbridled customer service dedication. We are all visionaries on our team, operating collectively from a strategic direction towards our ongoing success.”
Category: Business, Local News
